creative director - downtown orlando development Board

DOWNTOWN ORLANDO - LYMMO AWARENESS CAMPAIGN

LYMMO is a Bus Rapid Transit (BRT) service. Basically, a “rail-like” service using rubber-tired vehicles. Buses operate in their own right of way providing a non-congested route downtown to major destinations. In Downtown Orlando, ridership among office workers was low. This free system was a great benefit and should have kept cars from having to drive from one side of downtown to the other. I took on the challenge of coming up with ideas on how to bring more awareness to the LYMMO lines. With the help of a production artist to do the mockups, we were able to make this idea a reality.

The images shown below are taken from the pitch deck.

I also had other big ideas to help make it easier for downtowners to navigate through the many lines available.